OVERVIEW

The USVI Hotel and Tourism Association is a sustaining and unifying organization for the hospitality and tourism industry of the U.S. Virgin Islands. They develop ongoing programs to promote tourism and provide exceptional experiences that benefit visitors and the local community. Designs include mainly publications, print ads and logo designs. Visit the USVI HOT DEALS online to plan the best vacation or business trip of your life!

OVERVIEW

Authentic Trinidadian Roti, Curry Chicken and Stewed Oxtail are just a small taste of what Caribbean Flavor serves up. The owner and cook extraordinaire wanted a vibrant and energetic identity to kick-start her new startup Caribbean themed business. We incorporated a playful font, graphics that resemble ocean waves, tropical flowers and bright colors frequently seen in tropical settings. A square graphics pattern was created for use on textiles such as table cloths, on print collateral and other marketing items.

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Marlene’s Kitchen broadcasted weekly from a popular radio station in the British Virgin Islands. The program focused on healthy eating & lifestyle, recipes and culture. The website never got beyond concept phase as the host retired the program.

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Award winning Chef Leslie “Theo” Gumbs of the U.S. Virgin Islands offers a unique dining experience with his West Indian Thai fusion dishes. He also markets a line of sauces and seasonings at his restaurant and retail stores. Theo’s called on us to develop his brand beginning with their restaurant logo and menu templates which they can update in house. See Theo in action on Youtube.

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Personal pet care that comes to you describes PetCare by Nathan. Caring for customers’ pets at their home premises made it especially important to project an ethos of honesty, trust and friendliness. We formulated a color scheme with a design flow and pet images which easily met these requirements.

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Nycole Naturals Shea Butter and African Black Soap products are high quality and fair trade but were lacking the level of brand identity to compete with similar brands. To this end we developed an identity consistent with the raw nature of their products and created brochures, business stationery, product labels and a website they are proud of.

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Boasting the best African and Caribbean food in Indiana, Jiallo’s owner and chef, Mamadu Diallo, comes from a family tradition of cooks dating back to his grandfather in Guinea, Africa. After a couple years in business Jiallo’s wanted a brand their customers and the public could identify and experience beyond the great food, in preparation for near future expansion into other locations. The brand development was extensive and included logo design, a Flash website, ads, flyers, large magnetic food image displays, digital menu board, environmental signage and store cosmetics. The new brand was received with great enthusiasm and created much buzz around the city.

OVERVIEW

MAPS / IAPS is an organization of collectors and enthusiasts in the USA and Worldwide dedicated to the preservation of antique phonographs & records. Founded 1976 in Grand Ledge, Michigan, the organization was growing but lacking a strong visual presence. President & Editor Tim McCormick hired us in 2010 to improve on its existing identity and redesign their flagship bi-monthly publication “In The Groove”. The new look invigorated the brand and excited members while improving public appeal. MAPS / IAPS has since merged with “The California Antique Phonograph Society” and is now “The Antique Phonograph Society”. For more history visit: www.antiquephono.org

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Bohumir Kryl was a Czech-American cornetist, recording pioneer, band leader and sculpture from the early 1900s. As a part of antique music history MAPS president Tim McCormick organized an historic event to highlight the contributions of this music pioneer. We were hired to design the promotional collateral which included print material and a Flash website featuring an audio sample of one of Kryl’s performances. Visit The Bohumir Kryl Project to listen and view.