OVERVIEW

Boasting the best African and Caribbean food in Indiana, Jiallo’s owner and chef, Mamadu Diallo, comes from a family tradition of cooks dating back to his grandfather in Guinea, Africa. After a couple years in business Jiallo’s wanted a brand their customers and the public could identify and experience beyond the great food, in preparation for near future expansion into other locations. The brand development was extensive and included logo design, a Flash website, ads, flyers, large magnetic food image displays, digital menu board, environmental signage and store cosmetics. The new brand was received with great enthusiasm and created much buzz around the city.